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your focus is currency

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Kelp, Cove
Kelp, Cove2024
Doorway
Doorway2024
Cold Swim
Cold Swim2024
Tideline
Tideline2023
Whistle Buoy
Whistle Buoy2024
Kelp, Cove
Kelp, Cove2024
Doorway
Doorway2024
Cold Swim
Cold Swim2024
Tideline
Tideline2023
Whistle Buoy
Whistle Buoy2024

Archive

An ongoing collection. More images added as the work continues.

Crew, Anchored
Crew, Anchored2023
Hajer, Layered
Hajer, Layered2022
Driftwood Cove
Driftwood Cove2023
Rest, Granite
Rest, Granite2021
Still Water
Still Water2020
Sea Star
Sea Star2022

About

I'm a photographer and brand strategist based out of Vancouver Island with almost a decade of experience building brands and shooting for homegrown companies. I like to work with local, sustainable, ethically-based businesses, or founders and visionaries birthing a solution. I play a role in the doula process of bringing a vision to life, helping with ideation and channeling the timeless expression of a project.

My focus right now is expanding into events and community spaces; capturing the energy of gatherings, festivals, and the places people come together. This feels like a natural extension of my own world; I co-founded Westcoast Bathhouse, a community-driven spa space on Victoria's Inner Harbour, and that experience deepened my love for documenting the moments and environments that bring people back to themselves. Alongside that, I continue shooting lifestyle content for skincare, clothing, food, and beyond, bringing the same intentionality to product and brand work as I do to the moments that unfold in real time.

create > consume

Nuella Naimi collage